Launch of ‘’Make the Connection’’, a pan African Campaign
UNITLIFE, the United Nations initiative dedicated to fighting chronic malnutrition through innovation, and the Ecobank Group’s Foundation – the pan-African banking group with operations in 33 countries across the continent-announce the launch of the “Make the Connection” campaign, which aims to raise awareness and funds to prevent chronic malnutrition in Africa.
144 million children under the age of 5 suffer from chronic malnutrition worldwide. The prevalence is highest in Africa, where as many as 24 African countries have rates above 30%. In other words, 1 in 3 African children do not eat a diet that meets their nutrient needs during the first 1,000 days of their lives. As a result, they face life-long consequences affecting their physical growth, cognitive development and immune systems.
The disruptions caused by the Covid-19 pandemic to countries’ health systems and the global economy have exacerbated the malnutrition crisis in Africa. Nutrient-rich foods such as vegetables, fruit and animal-sourced foods have become less accessible and less affordable for millions of families.
Ecobank is supporting the communication efforts of the campaign and bringing the necessary expertise to set-up the fundraising mechanisms. Carl Manlan, Chief Operating Officer, Ecobank Foundation explains: “At the Foundation, our aim is to create a positive impact on the lives of people across Africa. Supporting UNITLIFE helps us achieving our mission. We are glad we can contribute to allowing a healthier and more prosperous future for children in Africa.”
The “Make the connection” campaign stands in line with the ongoing global effort to mobilise additional resources for development and contributes to the achievement of the United Nation’s Sustainable Development Goals for 2030, especially SDG2 “End hunger, achieve food security and improved nutrition and promote sustainable agriculture.”